Facebook, Twitter and LinkedIn are amongst the most powerful social media networks in the world, each boasting millions of users. Companies are increasingly using social media sites for recruitment purposes, so for job hunters this offers a great opportunity to showcase your skills and experience. However, it's important to know that some employers will search for your profile on Facebook and Twitter before they even get in contact with you, so if your profile contains photos of you after one too many drinks, it might be worth changing your privacy settings to limit the information available to the public!

LinkedIn is one of the most important networks available for job hunters. Its positioning as a professional network makes it a useful tool for connecting with both individuals and companies and keeping them up to date with your latest roles and experience. Some companies have even been known not to look at CVs if the individual does not have a LinkedIn profile, as they believe that the candidate is not "switched on" to the current digital world. So ensure you make the most of social media and create yourself a LinkedIn profile, as it will help to get you noticed as a well connected and experienced professional looking for new career opportunities.


First, figure out a way to use any experience you do have to seem more relevant to the job at hand. I once used a technical support job to get a job on a film set. It's possible to focus on certain aspects of a position while still being honest. Think about what you did at your past and/or current job and concentrate on the days you enjoyed the most. Chances are there's at least one project that you worked on that has some relevance. On your resume, and in your interview, be sure to focus on that. If you can make it a good story and speak passionately about the work, it will go a long way.


Communication has 3 components; body language, voice tonality, and the words you use. Your state of mind affects all these things either positively or negatively, so before you even write your CV or start your job search you need to be in the best frame of mind you can be. This means sweeping away stress and anxiety, and boosting your confidence, level of happiness, and your go-get-em attitude. Here are a few ideas to help you pump yourself up:

1. Get active. Run, walk, bike, dance, pump some iron, anything to get your blood pumping and the "runner's high" working in your favour.

2. Get procreative. Put together a romantic evening with your significant other and make it a night to remember. Guaranteed to make you forget everything else.

3. Have a play-day. Take the family out or go out with friends and just have a blast doing something new and fun. Do something selfless. Help someone out and expect nothing in return.


We know that only 10% of the jobs out there are ever advertised. We also know that 90% of the people out there are competing for those jobs; these odds are not in your favour. And getting a direct referral from someone pushes you right past gate one (getting your CV read) to gate two (the interview). It can even push you right into gate three (getting hired).This means network, network, network and it's how the best jobs are always found.

1. Talk to your friends and family. Hit every party and group gathering you can.

2. Play catch-up with former employers and colleagues.

3. Attend conferences and events related to your field.

4. Check out community job fairs.

5. Talk to people everywhere; the butcher, the baker, the candlestick maker. Just connect, make conversation, and look for opportunities.

6. Research companies you're interested in and start cold-calling them. Ask for the HR person, turn on the charm, and talk to them about any positions they're hiring for.


The best cover letters I've ever seen come from marketing people. They know how to sell it, and no matter what kind of job you're applying for, you need to sell yourself with your cover letter. Remember, companies are looking for a solution to a problem. And many times, if they don't see the solution in any of the resumes they get, they just put off hiring someone. No interviews, nothing. Your cover letter needs to convey that you're the solution to their problem.

1. Figure out the "real" problem the company needs to solve. They might need specific expertise or experience. They might need better efficiency or higher quality. If you know the job you're applying for well, you already understand the common pitfalls and challenges that companies are dealing with.

2. Highlight yourself as the solution. With a few brief bullet points, talk about what you can bring to the job that will solve their problem. Don't be arrogant or wishy-washy; be confident, factual, and positive. And describe the real benefits that hiring you brings.

3. You're talking about what you can do, not what you've done. Unless you're name-dropping, simply refer the employer to your CV for more detail on your experience, education, and accomplishments.

4. Close your cover letter by asking for an interview to discuss the position, restating your contact number and email address.


If you can't get an interview through a direct referral, your CV has to introduce you to the employer. And you've got some more sales pitching to do. While your cover letter is selling the benefits of hiring you, your CV is selling the features you come with; education, experience, and key accomplishments. Putting a CV together is pretty straight forward because it's simply a record of what you've done. But keep these points in mind:

1. Keep it neat and easily scannable/readable whether it's being read onscreen or printed out. Also, stay away from crazy fonts or anything that's distracting from the content.

2. Fill any holes or "lost time" in your history. If you have to do this, rather than stating this year to that year, state the number of years you were employed at each company.

3. Fit in with the company's business culture. For example, a non-union company won't be impressed if you flaunt your union credentials. It scares them. And the opposite can also be true.

4. Tailor your descriptions of duties, accomplishments, and skills to the job you're applying for. You want to talk about the things you've done that are most relevant to what you will be doing.

5. Use your references up front if it will help. Generally, it's good practice to finish your CV with "references available upon request". But, if there's a chance a little name dropping will help you make a connection, include your references page as well.


If you've gotten to the point of getting an interview, you're more than half way there. And even if you're up against other applicants who are better qualified on paper, the interview is about much more than that. It's about you. It's about what you can bring to the job. And it's about making the employer believe in you.

1. Sell yourself first. Law 14 of The 21 Irrefutable Laws of Leadership teaches us that people have to buy into you before they buy into your ideas. An interview is that kind of feeling-out process. It's not all business; you have to get to know each other with a little casual conversation too. Be likeable and real. Just leave your funny bone at home; some people don't like funny.

2. Be interested. Look for things you know about when you go in. These might be customers or suppliers you've dealt with before, equipment you've operated, or a process you have experience with. Ask questions and relate your own helpful and positive experiences to those things. A little "shop talk" goes a long way.

3. Be confident. Anything you don't know that's part of the job is something you can learn. Anything about the job that doesn't appeal to you is something you can change later or adapt to. Fear itself is always the only thing you need to fear. If you need a boost before the interview, hit strategy #1 quickly and go in there while you're on top of the world.